The global health crisis changed people’s perception of health and wellness and their relationship with medicines and healthcare as a whole. According to Millennial Medicine Cabinets, a February 2022 survey by health website druggenius.com, one in three millennials has become more interested in vitamins and supplements since the pandemic started, with immune health and multivitamins topping their interests. Furthermore, one in three millennials also increased their supplement and vitamin consumption since March 2020, proving that health and wellness are not only top of mind but a major factor in lifestyle changes.
Gen Zs are not to be left behind in terms of health and wellness. They are seen to be more open to conversations about health, whether physical or mental, and are very concerned about physical fitness, even supporting health with new technologies, according to a recent report from management consulting firm Oliver Wyman.
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